Why video marketing is important for your business

It used to be the radio – the big thing in advertising.  All households had their radios playing for hours every day and big companies took advantage of that to promote their products.

Then came the TV and the image became a more powerful vehicle to capture the attention and interest of the viewer.  However television has been and still is quite expensive that only big corporations can afford.  So what can small business owners do to broaden their reach, strengthen their brand and attract more clients?

Welcome to the era of internet!  We have now reached to the point that internet access is not only for the few and techie experts, it is for everyone including kids, teens, adults and senior citizens.

People don’t search the yellow pages anymore to find a business they need, they search the internet.  And whom will they choose? Someone  they can like and trust.

It’s been proven that one of the best ways for every business / business owner / entrepreneur to achieve this is through video.

It has actually been said that by 2016 online video will be the largest single generator of consumer internet traffic worldwide (55%!!) .

And of course the top online video platform is Youtube.

Check out the statistics in this infographic:

As you can see in this infographic the reasons video marketing needs to be considered by every business owner is the following  statistics:

  • Embedded video content can increase website traffic by up to 55%
  • Videos posted on Facebook increase viewer engagement with brand pages by 33%
  • 92% of mobile video viewers will share videos with others
  •  A post with embedded video will draw 3 times more inbound links.

So, are you going to be one of the 76% of businesses who are planning to bring video to their online brand presence?

It’s definitely worth considering.
What do you think?  Have you incorporated video in your marketing?  Have you seen any results?  Let me know in the comments area below.  And if you like this post please share it with your friends and contacts.
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